Integrating a CRM System or DMS with a Dealer Website

Some dealers use CRM software (customer relationship management) or DMS (dealer management software) at the dealership to maintain a database of customers, track sales and finance deals, maintain inventory, etc. Higher Turnover seamlessly integrates with all providers.

Connecting a Dealership Website with CRM

Syncing your website leads with your CRM system is done behind the scenes, therefore you don't have to focus on setting anything special up with your provider. Whenever a website lead or credit application is submitted through your website, it's sent to your CRM provider in ADF format and all of the customer data (e.g. name, phone, email, etc.) is automatically popoulated within that system. This means you no longer have to manually enter customer data into that system when the customers come from your website, it's done for you automatically. Once they're in your CRM system you can use their information for activities such as follow-up calls, email marketing, or processing deals.

Integrating your website and CRM will help you

  • Save Time - No more manual data entry
  • Increase Efficiency - Use automated follow-up emails and calls
  • Save Money - Salespeople can spend time working the leads instead of entering them into the software

Connecting a Dealer Website with DMS

Many of our clients use DMS systems (Dealership Management Software) such as Frazer, Wayne Reaves, ADP, Finance Express, or one of the hundreds available. Nobody wants to spend all day entering vehicles into multiple systems (e.g. dealership software and dealer website), so Higher Turnover works with most DMS providers to automatically populate vehicle data on the dealer's website from the DMS. This means you enter a vehicle ONCE, in ONE SYSTEM, and there's no need to change your dealership software provider. We obtain current vehicle inventory directly from them, including photos, and your website is always up-to-date with current inventory and specials. This hands off approach enables you to focus on selling cars instead of managing inventory.